Fractional Sales & Marketing Leadership

Grow Revenue.
Without the Full-Time Cost.

You don't need more leads. You need a sales system that converts the ones you already have.

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20+
Years Revenue Leadership
$5–10M
SMB Revenue Sweet Spot
What We Deliver

A clear, executable go-to-market strategy

Sales process design and pipeline management

Marketing aligned to revenue goals

CRM optimization and forecasting discipline

Built for growing SMBs that need senior-level sales and marketing leadership — but aren't ready (or don't need) a full-time executive hire.

B2B Sales Strategy Revenue Growth Pipeline Discipline Go-to-Market SMB Focused Fractional Model
What We Do

Two Ways to Drive
Your Growth

Whether you need a sales leader to build your revenue engine or a marketing partner to fill the pipeline — we have you covered.

📈

Fractional Sales Leadership

Bring the strategic rigor and execution discipline of a seasoned VP of Sales into your business — at a fraction of the cost. We work alongside your team to build the systems, culture, and accountability that drive consistent, predictable revenue growth.

  • Sales strategy and revenue planning
  • Sales process design and documentation
  • Pipeline management and forecasting
  • CRM setup, optimization, and adoption
  • Performance metrics
  • Cross-functional alignment (sales ↔ marketing)
🎯

Marketing Services for SMBs

Marketing that isn't just "activity" — it's tied directly to pipeline. We help SMBs build brand presence, generate qualified leads, and create marketing systems that support sales and compound over time.

  • Brand positioning and messaging
  • Demand generation strategy
  • Content marketing and thought leadership
  • Digital marketing (SEO, email, paid)
  • Marketing-to-sales handoff process
  • Marketing analytics and attribution
Who We Serve

Built for SMBs in Growth Mode

You've built something real — a business doing $5M to $10M in revenue. You have customers, a team, and a product that works. But the sales and marketing operation hasn't kept pace with the opportunity.

You don't need a full-time VP of Sales or CMO yet. You need someone with that experience who can step in, diagnose, prioritize, and execute — without the overhead.

  • ✦ $5M–$10M in annual revenue with growth ambitions
  • ✦ 3 to 8 sales reps with multi-step B2B sales cycles
  • ✦ Founder still stepping in to close deals
  • ✦ Pipeline looks full but stalls — forecast misses happen too often
  • ✦ Ready to install a real sales system, not just add more leads
The Result
→Every deal has a clear next step
→Weak deals are removed early
→Forecast is reliable
→Reps follow a defined process
→Follow-up is consistent
→Founder stops closing every deal
Art Morales, Founder of AM Sales & Marketing
Art Morales Founder & Principal, AM Sales & Marketing
About Art Morales

I Fix the System Behind the Pipeline

I work with companies where reps manage deals and revenue depends on how well those deals move through the process. $5M to $10M in revenue, 3 to 8 reps. If your pipeline looks full but deals aren't moving, I fix the system behind it — process, next steps, and rep execution.

Where this shows up
  • Deals sit without clear next steps
  • Forecast misses are common
  • Reps rely on judgment over process
  • Follow-up is inconsistent
What I do
  • Run pipeline and deal reviews
  • Enforce next-step standards
  • Coach reps on real deals
  • Improve forecast discipline

My background is media sales — a rep-driven model with multi-step deals, the same structure as B2B services and commercial sales teams managing higher-ticket opportunities. That's 20+ years of learning what makes deals move and what makes them stall. I've led sales organizations ranging from small teams to 60-person operations, and the problems are always the same: unclear next steps, weak stage discipline, and forecasts built on optimism rather than facts.

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How It Works

From First Call to
First Results

A straightforward engagement model designed to get traction fast — not after months of planning.

Discovery Call

We spend 30–45 minutes understanding your business, revenue goals, team structure, and where the gaps are. No pitch — just conversation.

Assessment & Roadmap

A candid audit of your current sales and marketing operation, followed by a prioritized roadmap of what to fix first for the highest impact.

Engagement Begins

We agree on scope, cadence, and deliverables. Engagements are flexible — monthly retainers, project-based, or ongoing advisory.

Execute & Iterate

We work alongside your team, adjusting priorities as the business evolves and reporting progress against agreed metrics every step of the way.

From the Field

How I Think About
Sales Leadership

Short takes on pipeline, process, and what actually moves deals forward.

Hiring a fractional sales leader is not a magic fix.
You still need to show up. The weekly pipeline review only works if you're in it. The coaching only lands if reps know you back it. The process only sticks if leadership treats it as non-negotiable.

Fractional means part-time leadership, not zero leadership from you. What it takes off your plate is the day-to-day management grind. What it doesn't replace is your commitment to building something that runs without you eventually. That part is still yours.
Read on LinkedIn →
Your sales pipeline may be lying to you.
Not because your reps are bad. Because your stages are vague.

"Proposal sent." "Close soon." "Waiting to hear back." None of that means the deal is real. It means the rep feels good about it.

If the buyer hasn't reviewed the proposal, confirmed the problem, and agreed on next steps — it's not close. Most forecasts are built on opinion. That's why they miss.
Read on LinkedIn →
Your best rep just quit. You are shocked.
She had been there three years. Knew the product. Knew the customers. Closed well.

When you asked why, she said: "I never knew if I was doing well until something went wrong. No weekly feedback. No coaching. No structure. Just a number to hit and silence until I missed it."

She did not leave the job. She left the uncertainty. If your best rep walked out tomorrow, would they be able to tell you why?
Read on LinkedIn →
If sales slow down when you get busy, you don't have a team. You have dependency.
Everything flows through you: pricing, deal strategy, final close. So when your attention shifts, revenue drops.

What fixes it: someone else owns how deals move through the process. Expectations set and enforced. Deal stages clearly defined. Pipeline reviewed every week.

Now deals move without you. You have time to work on your business, not in it.
Read on LinkedIn →
"Still looks good." "Should close this week." "Waiting on them." That is not a review.
Nothing changes. Deals sit. Forecast stays the same. Then you miss again.

A real pipeline review is simple: What stage is it in right now? What is the next step? When is the decision?

If you can't answer those three questions, the deal is not real.
Read on LinkedIn →
Sales leadership is not only closing deals. It is managing the system behind the deals.
Every week someone needs to review the pipeline, push stalled deals forward, coach reps, and challenge weak forecasts.

Without this, sales becomes reactive. Founders step back in. You start writing proposals again and saving deals.

A fractional sales leader takes over that operating system — so the founder focuses on growth and strategy, not daily sales management.
Read on LinkedIn →
Common Questions

Frequently Asked
Questions

Everything you need to know about fractional sales leadership and how it works.

What is fractional sales leadership?

Fractional sales leadership means bringing in an experienced VP of Sales or CRO on a part-time basis — typically a monthly retainer — rather than hiring a full-time executive. You get senior-level sales strategy, pipeline oversight, rep coaching, and revenue accountability at a fraction of the cost of a full-time hire.

Who is a good fit?

The best fit is a B2B company doing $5M–$10M in annual revenue with 3 to 8 sales reps, where the founder is still stepping in to close deals, pipeline visibility is low, forecast accuracy is poor, or reps each follow their own process. If deals stall without real buyer decisions and follow-up is inconsistent, a fractional sales leader can install the structure to fix that.

How is this different from a sales consultant?

A consultant assesses and recommends. A fractional sales leader executes alongside you — running pipeline meetings, coaching reps on real deals, and owning outcomes. The approach here is embedded and hands-on: weekly pipeline reviews, direct rep coaching, simple systems that stick — not a slide deck and a handoff.

What does the engagement actually look like?

It starts with a discovery call to understand your business, team, and gaps. From there, a prioritized roadmap is built. Engagements are flexible — monthly retainers, project-based, or ongoing advisory — and scale to your needs. The work includes weekly pipeline reviews with reps, deal coaching, process enforcement, CRM discipline, and regular progress check-ins.

How much does fractional sales leadership cost?

Significantly less than a full-time VP of Sales, which typically runs $150,000–$250,000+ per year in base salary alone. Fractional engagements are structured as monthly retainers and scoped to what your business actually needs. Reach out at art@amsalesmarketing.com or call 612-839-3552 to talk through what makes sense for your situation.

Do you offer marketing services too?

Yes. Beyond fractional sales leadership, AM Sales & Marketing offers marketing services specifically for B2B SMBs doing $5M–$10M in revenue. This includes brand positioning, demand generation, content marketing, digital marketing, and aligning your marketing-to-sales handoff so leads don't fall through the cracks.

Get in Touch

Ready to Accelerate Your Growth?

Whether you have a specific challenge in mind or just want to explore what fractional leadership could do for your business — let's talk.

Email art@amsalesmarketing.com
Phone 612-839-3552
LinkedIn Art Morales